This year’s theme is “Santa’s Workshop: Elves at Work” , and we’re inviting local businesses, organizations, schools, and community groups to join the parade, get creative, and bring Santa’s workshop to life!

And here’s something you won’t want to miss… This year, we’re bringing LOTS of lights to the celebration! Get ready for a spectacular illuminated parade that will make the night even more magical. Trust us, you don’t want to miss it!

Thursday, December 10, 2026
6:00 PM
Start planning your floats, gather your elves, and get ready to shine!

For participation information, contact our Events Coordinator:
(956) 966-2940 | aolivares@alamotexas.org

Let’s make this Christmas Parade brighter, bigger, and more magical than ever!